Brand new Republican National Committee Chairman Michael Steele is
going to jazz up the Republican brand with an "off the hook" public
relations campaign and translate it to "urban-suburban hip-hop
settings."
“We
need messengers to really capture that region — young, Hispanic, black,
a cross section…” he said in an interview published Thursday. “We want
to convey that the modern-day GOP looks like the conservative party
that stands on principles. But we want to apply them to urban-surburban
hip-hop settings.”
He added, jokingly, that “we need to uptick our image with everyone, including one-armed midgets.”
Steele described the new multi-platform PR offensive as “avant-garde, technically. It will come to [the] table with things that will surprise everyone — off the hook.” Asked whether that meant cutting-edge tactics, Steele demurred. “I don't do 'cutting-edge,’” he said. “That's what Democrats are doing. We're going beyond cutting-edge.”( Link)
Oh yeah baby, I dig it. "Beyond cutting edge"....That's so bad, Steele. You are the MAN.
Does anyone have any idea what Michael Steele is talking about? It seems to me the Republican problems with public perception aren't going to be solved by using dated cliches. Perhaps they might consider advancing some new ideas....ones they haven't been touting for the last 25 years...
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